Struggles with being received by the market
Why some entrepreneurs fear not being met, heard and appreciated by the market.
🚶 What it means to go to market
Going to market is about finding people who want to invest in us and in the value we want to create.
It consists of finding people who have the capacity to see the value of our contribution, and creating a dialogue with them about what opportunities exist for us to contribute.
It’s as if we pack a backpack with small figurines we’ve made, and take them to a place where we can put them on display.
