Struggles with attraction

Why some visionary founders struggle to connect their vision to people's struggle and problem.

🤯 Getting too caught up in the rocket details

When trying to get other people on board, we can easily get too caught up in the rocket details. After all, that's the thing which will get us there.


Sometimes, we get too excited explaining motors, heat shield and all the other rocket features.


When we're done, we can sometimes leave people confused and disoriented.


What were we even talking about?

And why does it matter to them?