Why some entrepreneurs struggle to communicate their value.
Here's a simple, four part structure to describe a polaroid of potential value.
💡 Insights
What have you seen which you consider important and worth being mindful of?
This is the chicken you believe is worth caring for.
☝️ Significance
Why is this valuable and important to be mindful of?
This is why you believe caring for the chicken matters.
💔 Emotions
What are the emotional pains associated with not receiving or taking care of this?
This is what happens when the chicken is not taken care of.
💝 Needs
What are the psychological benefits of understanding and receiving this?
This is what happens when the chicken is nourished and well taken care of.
Did you notice we're not talking about a solution here? We're simply addressing how the insights which fuel your contribution matter.
Remember that this structure exist within the context of the care framework, in which it can be understood and appreciated.