Why some entrepreneurs struggle to communicate their value.
Even though we now have a welcoming reception for our envelope, the envelope still needs contents.
There are thousands of ways to structure and describe potential value. If we spend a lot of time thinking about it, and it can all quickly become a bit overwhelming.
Let's make it simply, by imagining a small, repeatable structure to the polaroid pictures in our envelope.
It's like we're deciding which aspects of the chicken is worth describing in order for the recipient to consider caring for it.