Why some entrepreneurs fear not being met, heard and appreciated by the market.
When something feels very unsafe, it can help to start by creating a very concrete way of thinking about what we want to achieve.
A way of thinking makes it easier to
🤯 break out of negative thought spirals
☝️ get back to basics, and
🤔 think more constructively about what we are missing, lacking or trying to achieve
It’s like having a mental map we can pull out and point to when the storm clouds of fear move into the landscape.
It makes it easier to ground both ourselves and the people around us who are emotionally invested in our success and failure.