Struggles with being received by the market
Why some entrepreneurs fear not being met, heard and appreciated by the market.
🤔 What is going to market really about?
The core task of going to market is to be met.
It’s about having something we understand which we want others to see, consider and take a stand on.
Our job is to find people and create the arenas where we can be met, and where the things we bring can be digested.
It’s as if we are trying to establish a bonfire where we can attract people to talk about what matters to us.
