Struggles with being received by the market

Going to market can be broken down into three key movements:

💡 Pointing to something we believe is valuable

🤗 Finding people who have the potential to understand the value

🗣️ Start a mutual dialogue about the possibilities

I like to think of being met as having a conversation around a bonfire.

The key movements then become:

🪵 throwing a log on the fire

❤️‍🔥 seeing who is drawn to the flame and sits down around the fire, and

💝 starting a fireside chat about the log glowing in the flames