Market overview
See more clearly the market we stand in and the opportunities that exist there.
Relational support
A visual surface for strategy and business development
Relatable is a place to come together with others on the approach to markets, organisations and people.
Who it is for
Leader / founder
I need to get all my thoughts about markets, customers and opportunities out — so I’m not carrying everything in my head.
Business developer on a team
We need a place where we can share the insight we’ve gathered and shape an ever clearer picture of the market.
Use cases
Market exploration
Explore or establish ourselves in a new market or country.
Positioning
Show up on the radar of key actors and strategic partners.
Product-market fit
Find the people who need, love, will use and pay for our product.
A visual structure for organizing ideas
Organizing one's thoughts, ideas and approaches can be challenging. If you are an entrepreneur or a leader in a constantly evolving environment, it becomes even more difficult.
See how Mette, the CEO of Let's Build, found a way to structure her thoughts which worked for her.
50:25
Business development does not fit into Excel or a CRM
It is fluid, emergent and dynamic. It involves people, products and insights, all coming together to form a cohesive whole.
What you need is something to help you visualize the landscape. And allow people to bring their own pieces of the puzzle which can be turned into a gradually clearer map.
Here you can put the pieces in — and watch the map grow clearer
Markets, organisations, people, products, notes, hypotheses. Each person can add what they’re holding. It lands on the same surface.
You see what connects, what’s missing, and what the next move is — without rebuilding the picture in every meeting.
The orientation surfaces in the platform
Here’s what you can do on the platform.
Try how the surfaces work
Get a feel for what it’s like to work in the platform.
Lay out the pieces
Pour out what you see and understand about the universes you move in and the pieces that belong there.
Look at the pull
Get some distance on things and see the forces that pull toward what you have to offer.
Connect things
See how the pieces connect, and link them to each other.
Unfold the landscape
See the landscape as a whole and where the various pieces belong.
Choose who to approach
See the steps you can take to position yourself and get one step closer.
Get the game started
See how you can visualize and move your thoughts around in areas where you want to create movement.
Let me try
