Target demographic

They have a common set of characteristics and drivers that make them think and act in a common way.

I understand what drives their thinking, behavior and priorities.

I empathize with and care about helping them.

I can find and get them talking.

I am in a position to be respected, listened to and chosen by them.

Their need for support can be linked to concrete changes/events/signals.

They want/think they will benefit from help from others.

They believe I, and what I have to offer, is of value and use to them.

They have faith and trust in my approach.

They have a willingness to pay and money they are comfortable investing in getting help.

They are familiar/accustomed/comfortable with buying the type of product/service I provide.

They think my help is worth the investment.

They have the time, energy, mandate and culture needed to succeed with my help.

They experience benefiting from my help.

They are inclined to share a positive customer experience with others.